McAi

Industry

Telecom & media

Connectivity, content, and platforms — network cost meets content economics.

Where we start

Telecoms face a cost curve that AI both worsens and improves: traffic and energy demand rise, while network operations, service, and marketing become more efficient.

Media faces a different version of the same question, with content production economics shifting faster than distribution economics.

We work on network operations, customer economics, and the content and platform strategies that AI makes possible — and on the cost of inference as a new line item in the plan.

Typical results

-17%
network energy cost per terabyte
-9%
truck rolls per fault resolved
3x
localisation throughput at a media client

Illustrative client outcomes, representative of engagements in this sector.

Talk to this practice

How we help

Network operations

Fault prediction, energy optimisation, and field-force scheduling across large footprints.

Customer economics

Churn, value, and service models that respect the regulatory and brand constraints.

Content operations

Production, localisation, and metadata workflows for media organisations.

Inference economics

Cost and capacity planning for AI services inside the product portfolio.

Evidence

What this looks like in practice

-17%
network energy cost per terabyte
-9%
truck rolls per fault resolved
3x
localisation throughput at a media client

Related insights

Next step

Bring us your telecom & media problem

A ninety-minute working session is usually enough to agree the baseline, the owner, and the first evidence gate.