McAi

Industry

Retail & consumer

Grocery, apparel, beauty, and consumer goods — margin lives in the last mile of availability.

Where we start

Retailers have more customer data than almost anyone and less ability to act on it than they expect. The gap between insight and shelf is where value is lost.

The winners pair demand-shaping models with supply capability, so a change in what is promoted is matched by what is physically available, in the right store, at the right time.

We also insist on honest measurement. Uplift reported against an unrandomised holdout does not survive a finance audit, and the credibility loss costs more than the slower experiment would have.

Typical results

-12%
inventory with no service loss, industrial distributor
+2.8 pts
on-shelf availability in grocery
1
randomised holdout for every reported uplift

Illustrative client outcomes, representative of engagements in this sector.

Talk to this practice

How we help

Assortment and space

Localised assortment and planogram decisions with measurable margin and availability impact.

Pricing and promotion

Elasticity models and promotion optimisation with clean holdout design.

Supply and availability

Replenishment and allocation that respond to demand signals daily rather than weekly.

Customer experience

Personalisation with explicit preference controls and legible loyalty value.

Evidence

What this looks like in practice

-12%
inventory with no service loss, industrial distributor
+2.8 pts
on-shelf availability in grocery
1
randomised holdout for every reported uplift

Related insights

Next step

Bring us your retail & consumer problem

A ninety-minute working session is usually enough to agree the baseline, the owner, and the first evidence gate.